Appier Acquires AdCreative.ai for $38.7 Million to Enhance Generative AI in Advertising

Image: Appier

Appier has acquired AdCreative.ai for $38.7 million, aiming to boost its Generative AI capabilities in advertising and marketing.

Appier, a leader in AI-powered SaaS for advertising and marketing technology, has announced the acquisition of AdCreative.ai, a Paris-based company specializing in Generative AI for creative content. The acquisition, valued at $38.7 million, was announced on February 12, 2025.

This strategic move marks Appier's fifth major acquisition since 2018 and is expected to enhance its Generative AI product offerings. The acquisition aims to expand Appier's business reach and improve its capabilities in delivering AI-driven advertising solutions. The transaction is set to close on March 4, 2025.

AdCreative.ai, founded in 2021, is known for its AI-driven platform that helps businesses create high-performing advertising assets. The acquisition will bring valuable talent and technology to Appier, further strengthening its position in the global market for AI-driven advertising and marketing solutions.

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