FADEL Introduces AIVA AI Platform for Brand Compliance and Licensing

FADEL has launched FADEL AIVA™, an AI platform for brand compliance and licensing operations, announced in a press release. Built on the AWS Bedrock Agentic AI platform, AIVA integrates generative, analytical, and predictive AI capabilities to automate complex workflows across licensing and marketing compliance.

AIVA introduces specialized AI agents that operate within FADEL’s existing Brand Vision and IPM Suite solutions. The AIVA Reviewer Agent reviews product submissions against brand guidelines and licensing terms, moderates content, and manages approval workflows. The AIVA Contract Ingestion Agent interprets licensing contracts, extracts rights and obligations, and automatically sets up parties, deals, and royalty terms.

The system is designed to identify expired content across social platforms, detect unauthorized sellers, predict royalty billings, and assist in tariff mitigation strategies. According to FADEL, AIVA will expand further in 2026 with additional agents supporting licensing, royalty management, and marketing compliance.