Ruder Finn Launches AI Accelerator to Integrate AI Across Agency Operations

Ruder Finn has launched a new AI Accelerator to embed artificial intelligence across its operations, announced in a press release. The program formalizes the agency’s approach to integrating AI into client services, internal workflows, and talent development, with 88% of its U.S. account work already incorporating custom AI solutions.

The AI Accelerator will convert in-house innovations into scalable client tools such as Retrieval-Augmented Generation systems, semantic search, and decision-support applications. It also establishes a framework for standardizing AI workflows and training programs across the agency.

Ruder Finn’s rf.TechLab team of over 20 technologists will lead the initiative, continuing to develop custom AI tools for sectors including technology, pharmaceuticals, financial services, and retail. A new AI-focused trainee program is scheduled to begin in Spring 2026, aimed at building AI-native expertise throughout the agency.

According to the company, the AI Accelerator is designed to move AI from isolated projects into a unified, production-scale model that supports both client outcomes and internal efficiency. The program reflects Ruder Finn’s strategy to make AI a core operational component across its global communications business.