PR Newswire and Stacker Extend Partnership to Expand Earned Media Reach

February 16, 2026
PR Newswire and Stacker have expanded their partnership to integrate Feature Story Amplification into PR Newswire’s platform, enabling brands to distribute editorial stories across thousands of publisher outlets.

PR distribution service PR Newswire and article syndication platform Stacker have expanded their strategic partnership to deliver broader earned media access for brands, announced in a press release.

The collaboration integrates Stacker’s Feature Story Amplification service directly into PR Newswire’s platform, allowing clients to distribute bylined, data-driven articles to more than 3,000 publications. This feature places content natively within editorial newsfeeds without sponsored labeling, improving credibility and visibility across both traditional and AI-powered discovery channels.

Feature Story Amplification provides real-time insights into media pickups and reach through publisher-verified data. The integration builds on PR Newswire’s existing Multichannel Amplification approach, designed to extend the reach of brand stories beyond traditional press releases.

Stacker’s model focuses on aligning branded content with publisher standards to increase opportunities for organic media placement, while PR Newswire continues leveraging its global distribution network to enhance earned media performance for its clients.

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