AI news from the world of sport: clubs, leagues, federations and the companies that supply them. Player tracking and performance analysis, scouting and recruitment, injury prediction, officiating and video assistance, broadcast production and automated highlights, commentary and translation, ticketing, sponsorship and fan engagement, and stadium operations.
The NBA is giving its Ask NBA chatbot a larger role in its app, with answers based on league data, diagrams and links to related games. Other updates include automated game summaries and new statistics created with Amazon Web Services.
OptimalFit combines personalized workouts, nutrition planning, progress tracking and guidance from an AI assistant called Olli.
Bicycle Network used object recognition cameras to measure rider traffic at three Peaks Challenge rest stops, identifying differences between expected and actual demand.
Mibro launches its AeroPace running smartwatch with personalized training plans, live guidance, performance analysis and five AI coaching styles.
Structurely has rebranded as 21X and launched 21X SPORTS, an AI platform for ticketing, merchandise and other revenue campaigns.
Speediance is expanding beyond smart home gym equipment with an AI fitness app, new analysis tools and a broader hardware portfolio.
TENNIIX unveiled ULTRA MAX, an AI tennis training robot that tracks play, moves around the court, and adjusts its shots based on player returns.
The Mid-American Conference will use uReport to create and publish content about athletes, coaches, events and programs across its 12 member institutions.
Sony technology supported 630 NFL officiating events during the 2025 season, including virtual measurements, replay reviews, and replay assists.
ACEMATE unveiled the S10 Pro, an AI tennis robot with five training modes, autonomous court movement, performance analysis, and ball speeds up to 75 mph.
Stryker completed the first hip arthroscopy using SportSuite Vision on Apple Vision Pro after receiving FDA De Novo authorization for the surgical application.
YinzCam and Halo23 have formed an exclusive partnership to support YinzCam's growth across the GCC, Australia, and New Zealand.
Galbot humanoid robots completed more than 100 consecutive autonomous tennis rallies against human athletes during a live match at the Second World Humanoid Robot Games in Beijing.
The Las Vegas Raiders named Waymo their official ride hailing partner for Allegiant Stadium, with dedicated pickup and drop off areas planned for games, concerts, and major events.
SuperOne has accelerated work on an AI native fan engagement platform for sports and entertainment. The company has also set up a dedicated AI research and engineering unit for the platform.
NASSR FC and HUMAIN have announced a strategic sponsorship for the 2026 to 2027 season covering jersey sponsorship, naming rights for a new training center, and AI use in football operations.
Apollo.io has signed a multiyear sleeve and go to market partnership with the San Jose Earthquakes to deploy its AI GTM system across ticket sales, sponsorship management, lead routing, and renewals.
Migu introduced an AI powered viewing experience for the 2026 FIFA World Cup, combining automated commentary, tactical visualization, and interactive prediction features that engaged millions of fans across China.
Lenovo, FIFA’s Official Technology Partner, has unveiled AI analytics and 3D player avatars to enhance viewing and team insights for the FIFA World Cup 2026 across North America.
Game Theory has launched with the acquisition of MVP Index, integrating patented sponsorship measurement technology with strategic advisory services to deliver data-driven insights for brands and rights holders.
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