Game Theory Launches and Acquires MVP Index to Combine AI Measurement with Sponsorship Strategy

June 24, 2026
Game Theory has launched with the acquisition of MVP Index, integrating patented sponsorship measurement technology with strategic advisory services to deliver data-driven insights for brands and rights holders.

Game Theory, a sponsorship intelligence company based in Austin, has launched alongside its acquisition of MVP Index, announced in a press release. The company combines patented sponsorship measurement technology with strategic advisory services to help brands and rights holders evaluate and optimize sponsorship value.

Game Theory’s platform integrates enterprise computer vision AI with marketing expertise to connect exposure measurement and strategic decision making. The company’s approach aims to replace fragmented methods where measurement and strategy are handled separately.

As part of the acquisition, MVP Index CEO Brian Foley joins Game Theory as Co-Founder and President. The combined team will use the MVP Index platform’s measurement capabilities to deliver continuous insights and actions for clients.

Game Theory is headquartered in Austin, Texas, with additional offices in New York and London, serving global sports brands and rights holders.

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