BBC licenses its Signals AI sport platform to rival broadcasters

Nov 13, 2026
Signals adds real-time data, AI and quizzes on top of live video and ran on every Centre Court broadcast at Wimbledon.

The BBC is licensing Signals, a platform built by its Research and Development team, to rival broadcasters, SportsPro reports. Signals lets broadcasters add layers such as real-time data, AI, commerce and games on top of a live video feed, personalised for each viewer.

The BBC used it for every live broadcast from Wimbledon's Centre Court this year, adding graphics such as serve speed and player dominance, animations for records and editorial quizzes. It also built a voice-activated AI assistant trained on tennis and Wimbledon data. Viewers spent an average of 30 minutes with the experience, said Eleni Sharp, head of product at BBC R&D.

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