OPFIT launches OptimalFit AI fitness platform

Oct 19, 2026
OptimalFit combines personalized workouts, nutrition planning, progress tracking and guidance from an AI assistant called Olli.

OPFIT announced in a press release the launch of OptimalFit, a fitness platform that combines personalized training, nutrition planning, progress tracking and AI guidance. Joel Freeman, a BODi trainer, and Megan Freeman, a PNBA Natural Olympia champion, founded the company and developed the platform over more than two years.

OptimalFit lets users set nutrition targets, track food, create recipes and plan meals. Its workout programs adjust based on fitness level, equipment, schedules, goals and progress.

An AI assistant called Olli uses each user's goals, preferences, training history, nutrition and progress to customize workouts, create recipes and adjust plans. OptimalFit launched on October 18 in the United States and Canada for iOS and Android, with pricing of $19.95 a month or $199 a year.

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