Data Axle's ProfileFuse, Appier's 31% Growth, and Sooth's Predictive AI - Sales & Marketing AI Weekly #6

May 16, 2025 - Sales & Marketing AI Weekly
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Welcome to this week's edition of Sales & Marketing AI Weekly.

In this edition, we bring you a range of exciting developments in the AI-driven sales and marketing landscape. Data Axle has launched ProfileFuse™, a new tool that uses AI to link business and consumer identities, enhancing identity resolution capabilities. Meanwhile, Appier Group Inc has reported a significant 31% revenue growth for Q1 FY25, highlighting their operational improvements and profit expansion.

Additionally, Sooth has introduced Eli, an AI system designed to predict consumer behavior by analyzing emotional and behavioral signals, aiming to refine marketing strategies. Revenue Analytics has also unveiled Aida, an AI tool that provides real-time pricing guidance for media ad sales. These innovations underscore the growing impact of AI in optimizing sales and marketing efforts across various industries.
Data Axle Introduces ProfileFuse for Identity Linking
Data Axle has launched ProfileFuse™, a technology designed to link business and consumer identities using AI-driven identity resolution. This aims to improve customer engagement and insights. Read more
Appier Reports 31% Revenue Growth for Q1 FY25
Appier Group Inc announced a 31% increase in revenue for Q1 FY25, reaching JPY 9.4 billion, with significant profit expansion. Growth was driven by demand in Northeast Asia and the US & EMEA regions. Read more
Sooth Launches AI for Predicting Consumer Behavior
Sooth has introduced Eli, an AI system designed to analyze emotional and behavioral signals to predict consumer purchasing decisions and enhance marketing strategies. Read more
Revenue Analytics Launches Aida, AI Deal Advisor
Revenue Analytics has introduced Aida, an AI-powered tool designed to optimize media ad sales by offering real-time pricing guidance and custom reporting. Read more
Dentegrate AI Boosts Patient Acquisition for Dental Practices
Dentegrate AI is enhancing growth for over 220 dental practices by automating patient acquisition and engagement, resulting in a significant increase in new patients and reduced reliance on traditional marketing. Read more
Amazon Launches AI Tool for Product Listings
Amazon has introduced 'Enhance My Listing', a generative AI tool to help sellers improve their product listings by suggesting titles, attributes, and descriptions. The tool is being rolled out to select U.S. sellers. Read more
Integral Ad Science Partners with Nextdoor for AI-Powered Ad Safety
Integral Ad Science has partnered with Nextdoor to enhance brand safety and suitability for advertisers using AI-driven technology. This collaboration aims to optimize ad placement and improve transparency for advertisers. Read more
Ascendx Cloud Secures $110M for AI CRM Expansion
London-based Ascendx Cloud has raised $110 million to enhance its AI-driven CRM solutions, supporting over 500 organizations, including Fortune 500 companies. Read more
Markopolo.ai Secures $2 Million Seed Funding Led by Joa Capital
Markopolo.ai, a startup specializing in autonomous AI marketing solutions, has raised $2 million in a seed funding round led by Joa Capital. The funds will aid the company's expansion in Saudi Arabia, where it has moved its headquarters. Read more
Sequoia Leads $1.5B Tender Offer for Clay
The sales automation startup Clay has initiated a $1.5 billion employee tender offer led by Sequoia. This move allows eligible employees to sell shares, highlighting the company's growth and increased valuation. Read more
Upscale AI Launches with $5.5 Million Funding
AI startup Upscale AI has launched with $5.5 million in funding to support ecommerce brands in creating and optimizing performance TV ads through its new platform, 'Upscale Studio.' Read more
DoubleVerify Introduces AI Brand Safety for Google Network
The software platform DoubleVerify has launched AI-driven pre-bid controls for Google's Search Partner Network, aiming to enhance brand safety and suitability for advertisers. Read more
Fox Launches AI-Driven Media Platform OneFox
Fox Corporation has unveiled the OneFox platform, an AI-driven tool for media planning and optimization across its brands. The platform aims to improve audience targeting and campaign automation, with a full rollout anticipated in October. Read more
MikeWorldWide Launches PRISMA Labs.ai for Brand Management
MikeWorldWide has introduced PRISMA Labs.ai, a platform combining PR, AI, and marketing intelligence to improve brand reputation management. The platform's initial solution, PreBunk™, is designed to counter misinformation and safeguard brand narratives. Read more
PubMatic Launches AI-Powered Media Buying Platform
Ad tech company PubMatic has introduced a new platform using generative AI to improve advertisers' control over media spending, with endorsements from GroupM and Attain. Read more
Apollo.io Reports 500% Growth and Plans Expansion
Apollo.io, an AI-powered sales platform, has announced a 500% growth in its platform over the past year. The company plans to hire 300 new employees by 2025 to support its expansion. Read more
Flam Secures $14 Million for AI Infrastructure Expansion
Flam has raised $14 million in Series A funding to improve its AI infrastructure for creating interactive digital experiences. The funding was led by RTP Global with participation from Dovetail and others. Read more
Kickscale Raises €2.1M for AI Sales Platform Expansion
Kickscale, an AI sales intelligence platform from Austria, has secured €2.1M in Seed funding to expand its operations across Europe, the Middle East, and Asia. Read more
NICE and AWS Partner for AI Customer Service Solutions
NICE and Amazon Web Services (AWS) have announced a partnership to enhance AI-driven customer service solutions. The collaboration will integrate NICE's CXone Mpower AI platform with AWS Marketplace to improve business operations and customer experiences. Read more
Invoca Reports 50% Growth in AI Contact Center Solutions
Invoca has announced a 50% year-over-year growth in its AI-powered contact center solutions, driven by new integrations with CCaaS platforms like Genesys and Five9. Read more

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