Flam Secures $14M to Expand AI Infrastructure for Marketing

Flam has raised $14 million in Series A funding to scale its AI infrastructure for the brand and marketing industry, announced in a press release. The funding round was led by RTP Global, with participation from Dovetail and other investors, bringing Flam's total funding to $22 million.

Flam's platform allows brands to create interactive, app-less digital experiences through QR codes or links, transforming traditional ads into mixed reality experiences. This technology is already being utilized by over 100 global brands, including Google, Samsung, and Emirates, reaching more than 580 million users.

The company plans to use the new capital to accelerate research and development on its generative AI infrastructure, enabling brands to create, publish, and measure high-fidelity mixed reality and 3D experiences quickly on any smartphone. Flam aims to redefine consumer interaction with ads and retail environments by turning content into engaging, measurable experiences.