Data Axle Introduces ProfileFuse for Enhanced Identity Resolution

Data Axle Introduces ProfileFuse for Enhanced Identity Resolution

Data Axle has launched ProfileFuse, a new solution that links business and consumer identities to improve omnichannel engagement, announced in a press release.

Data Axle has launched ProfileFuse, a new solution designed to link business and consumer identities, enhancing omnichannel engagement. Announced in a press release, ProfileFuse is the successor to Data Axle's B2C Link dataset and aims to provide brands with deeper insights and scalable audience activation.

ProfileFuse utilizes AI-driven identity resolution to connect business contacts with consumer identities, offering over 100 million unique linkages. This precision allows brands to better recognize and reach individuals, informing strategic decisions across various marketing channels.

The solution is designed for flexibility, supporting multiple deployment options and integration with platforms like Snowflake, Google Cloud, and Salesforce. This enables brands to expand audience reach, improve lead conversion, and enhance customer relationship management systems while maintaining privacy-first identity resolution.

We hope you enjoyed this article.

Consider subscribing to one of several newsletters we publish like Enterprise AI Brief.

Also, consider following us on social media:

Enterprise AI
AI Brief (X)

More from: Enterprise

Subscribe to Sales & Marketing AI Weekly

News about AI tools and innovations for Sales and Marketing professionals.

AI Token Webinar

Market report

Superagency in the Workplace: Empowering People to Unlock AI’s Full Potential

This report explores the transformative potential of artificial intelligence in the workplace, emphasizing the readiness of employees versus the slower adaptation of leadership. It highlights the significant productivity growth potential AI offers, akin to historical technological shifts, and discusses the barriers to achieving AI maturity within organizations. The report also examines the role of leadership in steering companies towards effective AI integration and the need for strategic investments to harness AI's full capabilities.

Read more

You May Also Like