Data Axle Introduces ProfileFuse for Enhanced Identity Resolution

Data Axle Introduces ProfileFuse for Enhanced Identity Resolution

Data Axle has launched ProfileFuse, a new solution that links business and consumer identities to improve omnichannel engagement, announced in a press release.

Data Axle has launched ProfileFuse, a new solution designed to link business and consumer identities, enhancing omnichannel engagement. Announced in a press release, ProfileFuse is the successor to Data Axle's B2C Link dataset and aims to provide brands with deeper insights and scalable audience activation.

ProfileFuse utilizes AI-driven identity resolution to connect business contacts with consumer identities, offering over 100 million unique linkages. This precision allows brands to better recognize and reach individuals, informing strategic decisions across various marketing channels.

The solution is designed for flexibility, supporting multiple deployment options and integration with platforms like Snowflake, Google Cloud, and Salesforce. This enables brands to expand audience reach, improve lead conversion, and enhance customer relationship management systems while maintaining privacy-first identity resolution.

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