Heimstaden Uses OpenAI Tools for Letting and Property Management
Heimstaden is using tools from OpenAI across property letting, environmental analysis and procurement, as detailed in an OpenAI blog post. The company selected OpenAI in June 2025 and launched ChatGPT Enterprise that September.
AI now supports rental pricing, virtual staging, apartment descriptions, listing reviews and market feedback. In the Netherlands, Heimstaden says the cost of producing a virtually staged property image fell from about €50 to less than €0.10, with estimated annual savings of €130,000. Employees remain responsible for reviewing content and approving decisions.
An environmental sustainability analyst also used Codex to create data processing workflows for assessing 20,112 assets. The project generated more than six million rows of usable data and reduced the estimated staffing requirement from five people working for a year to two people working for two months.
Half of Heimstaden employees were using ChatGPT Enterprise within two to three months of its launch. The company is also rolling out a procurement platform that uses OpenAI models across Outlook, SharePoint and Teams for contract analysis, negotiation preparation and contract management.
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