Cognizant Named Global AI Services Partner for Aston Martin Aramco Formula One Team
Cognizant has been named the Global AI Services Partner for the Aston Martin Aramco Formula One Team, announced in a press release. The new designation expands the companies' six-year collaboration to apply AI across performance, innovation, and operations.
Under the partnership, Cognizant will help the team operationalize AI to create sustained value across its Formula One program. The company will focus on developing context-enabled AI systems to manage and enhance the team's fan database and data-driven decision processes.
Cognizant will provide expertise in AI engineering, cloud, data platforms, and digital operations to improve insight generation and execution in high-performance settings. Both organizations will continue joint innovation efforts aimed at advancing digital and data transformation within elite motorsport.
We hope you enjoyed this article.
Consider subscribing to one of our newsletters like Enterprise AI Brief or Daily AI Brief.
Also, consider following us on social media:
More from: Enterprise
Subscribe to Enterprise AI Brief
Weekly report on AI business applications, enterprise software releases, automation tools, and industry implementations.
Market report
2025 Generative AI in Professional Services Report
This report by Thomson Reuters explores the integration and impact of generative AI technologies, such as ChatGPT and Microsoft Copilot, within the professional services sector. It highlights the growing adoption of GenAI tools across industries like legal, tax, accounting, and government, and discusses the challenges and opportunities these technologies present. The report also examines professionals' perceptions of GenAI and the need for strategic integration to maximize its value.
Read more