L'Oréal Luxe and Dataland Create AI-Driven Olfactory Experience in Los Angeles
L'Oréal Luxe has partnered with Dataland, the new immersive art and AI museum founded by Refik Anadol and Efsun Erkılıç, to present twelve fragrances inspired by the Amazon rainforest that respond in real time to digital artworks during the museum's opening exhibition in Los Angeles.