Itch.io says daily game page creation doubled in two months

Nov 3, 2026
Itch.io says daily game page creation doubled over two months, but downloads and purchases did not increase at the same rate. Store data and listings indicate that generative AI content contributed to the surge.

itch.io says daily game page creation doubled over the past two months, while downloads and purchases did not, according to Game Developer. A chart shared by the store showed daily page creation rising from about 3,000 in August to nearly 8,000 in October.

The store did not directly attribute the increase to generative AI. However, its account responded to questions about AI with robot and tired emojis, while many recent listings use images generated with AI.

Applying itch.io's No AI filter reduced search results from 1,772,099 to 432,180. Creators are asked whether their projects contain assets produced with generative AI, but they can publish a page without answering the disclosure question.

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