Accenture and WndrCo Back Alembic in $145 Million AI Marketing Round

Accenture has invested in AI marketing analytics firm Alembic through Accenture Ventures, announced in a press release. The investment is part of a $145 million Series B round that values Alembic at $645 million and includes participation from growth equity firm Prysm Capital, venture capital firm SLW, and Jeffrey Katzenberg’s WndrCo.

The partnership will see Accenture and Alembic collaborate to help clients measure marketing effectiveness using AI-driven causal analysis. Alembic’s platform links data from multiple marketing channels—including broadcast, social, and direct-to-consumer communications—with sales data to determine which activities drive revenue. The system assigns impact scores to campaigns and provides real-time insights to guide marketing spend.

Alembic’s CEO Tomás Puig said the company will use part of the new funding to expand its computing infrastructure with Nvidia-powered supercomputing clusters. Alembic’s technology is also being piloted within Accenture’s own marketing operations through its Accenture Song division.

WndrCo, which led Alembic’s earlier funding round, has helped introduce the company to major clients such as Mars and Delta Air Lines. Alembic’s tools have been used by Mars to analyze how unpaid social media mentions influence sales outcomes.