Burke and BrandRank.AI Form Partnership to Track Brand Visibility in AI Answers

Burke, Inc. and BrandRank.AI announced in a press release a strategic partnership designed to help brands understand and manage how they appear in AI-generated answers. The collaboration combines Burke's expertise in consumer behavior with BrandRank.AI's analytics platform to assess brand presence and trust in responses generated by artificial intelligence.

According to Burke's research, nearly half of consumers used AI to guide a purchase decision in March 2026, compared to 28 percent in June 2024. Among these users, 58 percent said AI is changing how they discover and evaluate brands, with many relying less on traditional search engines. Accuracy and objectivity remain key concerns for users, though trust is expected to grow as familiarity with AI increases.

The partnership will debut a diagnostic tool called BRAND ANSWER, which examines how AI systems portray a brand, identifies gaps where it is absent from relevant queries, and compares its representation to competitors. Burke will use BrandRank.AI's analytics to measure brand performance within AI environments, while BrandRank.AI will apply Burke's Relevance + Momentum brand strategy framework to align AI insights with consumer understanding.

Together, the companies aim to provide brands with actionable visibility into how AI search influences purchase decisions and how to align brand messaging with the information AI systems deliver to consumers.