OpenAI reportedly preparing ChatGPT dashboard that shows brands their mentions and clicks

OpenAI is preparing a tool that lets businesses claim their presence in ChatGPT and track how often the chatbot mentions them, Tubefilter reports. OpenAI has not announced the feature.

The report cites a screenshot posted on LinkedIn by Juozas Kaziukėnas, founder of research firm Marketplace Pulse, showing a prompt to "claim your business in ChatGPT". Kaziukėnas said he first noticed the option in August and now believes it is close to launching. Multiple sources told Digiday that the tracker will plot mentions and clicks on a dashboard with day-to-day metrics, according to Tubefilter.

The dashboard would give brands and agencies a way to measure answer engine optimisation, the practice of shaping how chatbots mention products. Tubefilter notes that OpenAI has already started running ads for lower-tier ChatGPT users as it looks for new revenue. Availability, pricing and which businesses qualify were not reported.