JustAI Launches Agentic Marketing Platform

JustAI announced in a press release the launch of an agentic marketing platform that combines customer relationship management, campaign orchestration, creative tools, delivery infrastructure and measurement. Marketers define campaign goals and limits, while AI agents build, run and adapt customer journeys, subject to marketer approval.

The platform measures incremental revenue by comparing customers who received a campaign with similar customers who did not. It also adapts messages to each customer's behavior, language and market, while testing different versions.

JustAI said Better Mortgage increased the share of preapproved shoppers starting a full loan application from 9.25% to 12.08% after testing two email journeys. Coursera launched three customer journeys in less than two weeks and reported a 27% increase in subscriptions among learners at risk of leaving.