AppsFlyer adds AI agents and MCP tools to let marketers act on campaign data

Nov 12, 2026
The expanded Agent Hub can investigate fraud spikes, spot creative fatigue and recommend Apple Ads bid changes, with the reasoning shown for each recommendation.

Mobile marketing analytics company AppsFlyer has expanded its Agent Hub and released new Model Context Protocol (MCP) tools so marketing teams can investigate and act on their AppsFlyer data through automated workflows, according to a press release.

The agents can look into fraud spikes, spot ad creatives that are losing effect and recommend bid changes for Apple Ads, and AppsFlyer says the reasoning behind every recommendation is visible so teams can check it before acting. The new MCP tools give those automated workflows access to the same data.

"Marketing teams are moving from manual campaign orchestration to agentic execution," said Inna Weiner, vice president of product at AppsFlyer. The company says more than 15,000 businesses use its platform. The release does not give pricing or say which features are generally available.

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