OpenAI Lets Businesses Claim ChatGPT Profiles and Publish Free Business Agents

Nov 10, 2026
OpenAI launched a Business Hub where companies can claim verified ChatGPT profiles, and US ecommerce and online services businesses can publish their own business agent.

OpenAI now lets businesses claim a profile in ChatGPT through a new Business Hub, get verified and add product and company details, Digiday reported after an OpenAI press briefing. In the US, ecommerce and online services businesses can also publish a business agent, a separately labeled chat that answers questions for the brand.

The agent helps shoppers work through choices such as size, color and price, then sends them to the brand's own site to pay. Businesses cannot bring their own agents and do not get transcripts, only themes of the conversations. "Think of the business agent as the organic experience," said Benji Shomair, OpenAI's vice president of monetization. "The sponsored agent is the paid experience." OpenAI began testing sponsored agents as a paid ad format in September.

An Insights beta shows mentions, views, website clicks and discovery topics. The launch follows earlier reports that OpenAI was preparing a brand analytics dashboard.

We hope you enjoyed this article

Consider subscribing to one of our newsletters like Sales & Marketing AI Weekly, Retail & Ecommerce AI Weekly or Daily AI Brief.

Also, consider following us on social media:

AI Brief AI Brief (X)
Free newsletter

Retail & Ecommerce AI Weekly

The weekly on AI in retail and ecommerce: shopping agents, online stores and marketplaces, checkout, and AI inside physical stores.

Guide
AI tools for teachers

AI tools for teachers

AI software for planning lessons, adapting materials, running activities and reviewing student work.

Market report

2025 Generative AI in Professional Services Report

Thomson Reuters

This report by Thomson Reuters explores the integration and impact of generative AI technologies, such as ChatGPT and Microsoft Copilot, within the professional services sector. It highlights the growing adoption of GenAI tools across industries like legal, tax, accounting, and government, and discusses the challenges and opportunities these technologies present. The report also examines professionals' perceptions of GenAI and the need for strategic integration to maximize its value.

Read more

You may also like

Free, six days a week

Daily AI Brief: the AI news that matters, in your inbox.