A-Champs Acquires Goal Station to Create Integrated Soccer Training Ecosystem

December 17, 2025
A-Champs has acquired Danish company Goal Station to combine its cognitive performance technology with Goal Station’s Soccer IQ training system, forming a unified platform for soccer player development.

A-Champs has acquired Danish company Goal Station, combining their technologies to form what the company calls the world’s most advanced soccer performance training ecosystem, announced in a press release.

The integration merges A-Champs’ ROX cognitive performance technology with Goal Station’s Soccer IQ training methodology. The system applies a Perceive–Process–Execute framework that embeds perception and decision-making into realistic training conditions, aiming to improve both cognitive and physical performance.

A-Champs’ ROX technology delivers multisensory feedback through light, sound, and vibration, while Goal Station’s modular environments include smart rebounders, mobile setups, and arenas. Together, they enable measurable performance tracking, accessible through the A-Champs app, with reported outcomes such as faster reaction times and improved visual perception.

The acquisition supports A-Champs’ expansion in the United States and strengthens its presence among professional clubs. The company’s technology is already used by more than half of Bundesliga teams, over 40% of Danish Superliga clubs, and teams across LaLiga, the Premier League, and Major League Soccer.

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