Cvent's $400M ON24 Acquisition, S4 Capital's AI at CES, and Salesforce's ASEAN AI Strategy - Sales & Marketing AI Weekly #36

January 09, 2026 - Sales & Marketing AI Weekly
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Welcome to this week's edition of Sales & Marketing AI Weekly.

In recent developments, Brand Engagement Network Inc. has teamed up with a global advertising agency to develop a tailored AI engagement solution for a major pharmaceutical client, with projected revenue of $250,000 in Q4 2025. Meanwhile, MDGenius AI has introduced a new AI platform specifically designed for the aesthetic medicine industry, offering tools for patient communication, sales optimization, and more.

Additionally, Garuda Aerospace has partnered with Salesforce to implement AI-powered CRM solutions, enhancing customer experiences and supporting their expansion efforts. In a significant acquisition, Cvent is set to acquire ON24 for $400 million, aiming to boost AI-powered webinar capabilities. At CES 2026, S4 Capital's Monks and Audioboost are unveiling new AI solutions, while Salesforce has appointed Paul Carvouni as Senior Vice President for ASEAN AI Strategy. Reddit and Zeta Global are also making strides with new AI-driven tools and partnerships, enhancing advertising and marketing platforms.
Brand Engagement Network Partners with Ad Agency for AI Solution
Brand Engagement Network Inc. has signed an agreement with a global advertising agency to create a custom AI engagement method for a major pharmaceutical client, with expected revenue of $250,000 in Q4 2025. Read more
MDGenius AI Launches Platform for Aesthetic Medicine
MDGenius AI has introduced a new platform aimed at improving operations in the aesthetic medicine industry. The platform features modules for patient communication, sales optimization, preoperative management, and postoperative care, and is designed to meet the needs of healthcare providers in this sector. Read more
Garuda Aerospace Partners with Salesforce for AI CRM Solutions
Garuda Aerospace has announced a collaboration with Salesforce to implement AI-powered CRM solutions aimed at enhancing customer experiences and supporting expansion efforts. Read more
Cvent to Acquire ON24 for $400 Million
ON24 is set to be acquired by Cvent for $400 million, aiming to enhance AI-powered webinar capabilities by combining their technologies. Read more
S4 Capital's Monks Launches AI Solutions at CES 2026
At CES 2026, S4 Capital's Monks introduced AI-native solutions designed to transform marketing strategies, focusing on integrating marketing and technology services to enhance business outcomes. Read more
Audioboost Reveals AI Audio Tech at CES 2026
At CES 2026, Audioboost is set to present its AI audio technology aimed at enhancing user engagement with online content through its Speakup-Article™ platform. Read more
Salesforce Appoints New VP for ASEAN AI Strategy
Salesforce has appointed Paul Carvouni as Senior Vice President and General Manager for ASEAN, focusing on AI-driven customer management in Southeast Asia. Read more
Reddit Introduces AI-Powered Max Campaigns
Reddit has launched Max campaigns, an AI-driven tool in beta, aimed at optimizing ad performance and offering audience insights. The feature automates campaign management while keeping advertiser control intact. Read more
Zeta Global Partners with OpenAI to Enhance Athena Platform
At CES 2026, Zeta Global announced a strategic partnership with OpenAI to enhance its Athena marketing platform with advanced AI capabilities, providing early access to new models. Read more

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