Reddit Launches AI-Powered Max Campaigns Beta for Advertisers

January 06, 2026
Reddit has introduced Max campaigns, a new AI-driven automated campaign type now in beta, designed to optimize ad performance and provide audience insights through Reddit Community Intelligence. The beta launch begins with select advertisers for traffic and conversion campaigns.

Reddit announced in a press release the beta launch of Max campaigns, an AI-powered automated campaign type aimed at improving ad performance and audience understanding through Reddit Community Intelligence. The feature is now available to select advertisers for traffic and conversion campaigns, with wider access planned in the coming months.

Max campaigns use AI to predict the value of every ad impression and automatically adjust targeting, creative selection, placements, and budget allocation in real time. Reddit reports that early testers saw an average 17% lower cost per acquisition and 27% more conversions compared to traditional campaigns. The system also allows advertisers to generate Reddit-optimized creative assets, including headline suggestions and thumbnail conversions, with AI-based video cropping to follow soon.

A new reporting feature, Top Audience Personas, is included exclusively with Max campaigns. It clusters audiences into personas based on Reddit activity and campaign interaction, showing advertisers which groups are most engaged and what topics are trending among them. This insight combines campaign performance data with structured signals from Reddit’s 23 billion posts and comments.

The beta launch of Max campaigns coincides with Reddit’s presence at CES 2026, where the company is showcasing its advertising and AI technologies at its Conversation Bar in Las Vegas.

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