Shopify's AI Store Builder, Noota's €3M Boost, and Google's Ad Integration - Sales & Marketing AI Weekly #8

May 30, 2025 - Sales & Marketing AI Weekly
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Welcome to this week's edition of Sales & Marketing AI Weekly.

Paris-based Noota has secured €3M in funding to enhance its AI assistant, which is designed to streamline transcription, hiring, and sales workflows. This funding will support their plans for international expansion and technological advancements. Meanwhile, Argentina's Grupo Werthein has invested $40 million to launch Illumia, a generative AI service aimed at improving interactions between businesses and their customers.

In other news, IgniteTech has acquired Khoros to integrate AI technologies into its platform, enhancing customer engagement and digital interactions. The Brandtech Group is shifting its advertising strategies towards decarbonization, driven by AI advancements, to meet sustainability goals. Additionally, Google plans to introduce ads into its AI Mode feature in Google Search, allowing ads to appear within AI-generated responses, aiming to boost its advertising revenue.
Shopify Introduces AI Store Builder and Enhances Sidekick
Shopify has launched an AI-powered store builder and upgraded its AI commerce assistant, Sidekick, with new features like voice chat and screen sharing. These updates were revealed at the company's biannual Edition launch day. Read more
Noota Raises €3M to Expand AI Assistant
Paris-based Noota has secured €3M in funding to enhance its AI assistant for transcription, hiring, and sales workflows, with plans for international expansion and technological advancements. Read more
Grupo Werthein Launches AI Service Illumia with $40M Investment
Argentina's Grupo Werthein has invested $40 million in launching Illumia, a generative AI service aimed at improving business-customer interactions. Read more
IgniteTech Acquires Khoros for AI Integration
On May 27, 2025, IgniteTech announced its acquisition of Khoros to integrate AI technologies into its platform, aiming to enhance customer engagement and digital interactions. Read more
Brandtech Group Focuses on Decarbonization in Advertising
The Brandtech Group is changing its advertising strategies to emphasize decarbonization, driven by AI advancements, to meet sustainability objectives. Read more
Google to Integrate Ads in AI Mode for Search
Google plans to incorporate ads into its AI Mode feature in Google Search, allowing ads to appear within AI-generated responses. This initiative aims to boost Google's advertising revenue. Read more
Siro Secures $50M for AI Sales Coaching
Siro has raised $50 million in a Series B funding round to enhance its AI-driven coaching platform for sales teams, with Signalfire leading the investment. Read more
Sidetrade Introduces AI Cash Collection Agent Aimie
On May 22, 2025, Sidetrade announced the launch of Aimie, an AI agent designed to autonomously manage Order-to-Cash processes, now operational in Europe and North America. Read more
Zilliz Enhances AI in E-Commerce with Vector Database
Zilliz has announced that major e-commerce platforms like Tokopedia, FARFETCH, and Leboncoin are using its vector database solutions to improve search and customer experiences while reducing infrastructure costs. Read more
GapMinder Fund Invests in Salestools AI
The GapMinder Fund has invested EUR 2 million in Salestools AI, a Romanian company focused on automating B2B sales processes with AI technology. Read more
Telstra to Cut Jobs by 2030 with AI Integration
Australian telecommunications company Telstra plans to reduce its workforce by 2030, leveraging AI for efficiencies in customer service and operations. Read more
Creatify Secures $15.5M for AI Ad Platform
Creatify has secured $15.5 million in Series A funding to launch AdMax, an AI-driven platform for automating video ad processes. Read more
TakeUp and Cloudbeds Partner for Revenue Optimization
TakeUp, an AI-powered revenue management platform, has partnered with Cloudbeds to offer independent hotels automated tools for adjusting room rates based on market demand and competitor pricing. Read more

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