Olyzon's AI CTV Platform Launches, Futureverse Acquires Candy Digital, and Zefr's TikTok AI Exclusion Lists - Sales & Marketing AI Weekly #2

April 18, 2025 - Sales & Marketing AI Weekly
Hi there, Welcome to this week's edition of Sales & Marketing AI Weekly. Olyzon has launched its AI-native CTV advertising platform in the U.S., targeting enhanced advertising for global brands like LVMH and Nissan. The platform emphasizes automation and real-time optimization. Meanwhile, Futureverse announced its acquisition of Candy Digital to integrate AI and metaverse technology into Candy's portfolio, enhancing fan experiences with brands like MLB and Netflix. In other news, Silver Reef Casino Resort in Ferndale, Washington, has partnered with Gaming Analytics to integrate real-time A.I.-powered analytics into its operations, aiming to improve decision-making and guest experiences. Additionally, Zefr has introduced AI-powered Exclusion Lists globally on TikTok to improve brand suitability protection, offering real-time enforcement and customizable options for managing content risks.
Olyzon Launches AI CTV Ad Platform in U.S.
Olyzon has launched its AI-native CTV advertising platform in the U.S., targeting enhanced advertising for global brands like LVMH and Nissan. The platform emphasizes automation and real-time optimization. Read more
Futureverse Acquires Candy Digital
On April 16, 2025, Futureverse announced its acquisition of Candy Digital to integrate AI and metaverse technology into Candy's portfolio, enhancing fan experiences with brands like MLB and Netflix. Read more
Silver Reef Casino Resort Partners with Gaming Analytics for AI
Silver Reef Casino Resort in Ferndale, Washington, has partnered with Gaming Analytics to implement real-time A.I.-powered analytics across its operations. This collaboration aims to enhance decision-making, marketing strategies, and guest experiences without the need for an in-house analytics team. Read more
Zefr Launches AI Exclusion Lists on TikTok
Zefr has introduced AI-powered Exclusion Lists globally on TikTok, aiming to improve brand suitability protection with real-time enforcement and customizable options. Read more
SAP Releases SALT Dataset for AI Research
SAP has released the SALT dataset, the first real ERP dataset, to support enterprise AI research by providing anonymized data from a customer's ERP system. Read more
CleverTap Acquires rehook.ai for AI-Driven Promotions
CleverTap has acquired rehook.ai, a startup focused on promotions automation. This move aims to enhance CleverTap's platform by integrating analytics, engagement, and promotions to improve customer retention. Read more
MissionOne Media Acquires Growth Skills
MissionOne Media, a new media brand from BarkleyOKRP, has acquired AI-driven SEO specialist Growth Skills. The acquisition aims to enhance MissionOne's capabilities in AI-powered search and integrated marketing. Read more
Google Suspends Millions of Ad Accounts for Fraud
Google has suspended 39.2 million advertiser accounts in 2024 due to suspected fraud, utilizing AI to detect activities like business impersonation and fake payment details. Read more

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