Olyzon Expands AI-Driven CTV Advertising to the U.S.

Olyzon has launched its AI-native connected television (CTV) advertising platform in the U.S., announced in a press release. The platform is designed to enhance digital advertising by providing automation, transparency, and scalable performance for global brands such as LVMH and Nissan.

Olyzon's AI agents enable brands and agencies to make intelligent media decisions in real-time, optimizing ad delivery and sequencing across premium programming. This approach aims to address the inefficiencies that have hindered CTV's growth, offering full transparency on ad transactions.

The company's expansion into the U.S. is led by CEO Jules Minvielle, who has relocated to New York. Olyzon has also appointed Zach Sorscher as Senior Vice President of Sales to strengthen its U.S. operations. The platform is already being utilized by top-tier brands and premium publisher partners, aiming to transform CTV into a powerful digital advertising channel.