Cassandra.app Secures €2M to Expand AI Advertising Platform

Cassandra.app, an AI-powered platform focused on optimizing advertising strategies, has successfully raised €2 million in seed funding. Announced on their website, the funding round was led by Italian Founders Fund with participation from several industry-expert investors.

The newly acquired capital will support Cassandra.app's international expansion and the development of its AI-driven Marketing Mix Modeling, which integrates Google's Meridian technology. The company aims to enhance its platform's capabilities and expand its team to strengthen its global presence.

Founded in 2023 by Gabriele Franco and Cristian Nozzi, Cassandra.app has quickly made a mark in the marketing mix modeling industry. The platform uses machine learning algorithms to analyze advertising data, helping brands optimize their budget allocations and predict the impact of future campaigns. With over 60 clients worldwide, Cassandra.app analyzes more than €500 million in ad investments annually.