Azoma raises $11.2M for AI shopping visibility platform

Oct 21, 2026
Azoma raises $11.2 million in Series A funding to expand its platform for tracking and improving product visibility across AI search engines and shopping assistants.

Azoma raised $11.2 million in Series A funding, according to TechStartups. Puma Growth Partners led the round, with participation from dunnhumby, Twin Path, MaRS IAF, Rank Ventures, Ignite Ventures and angel investors from Google DeepMind and Legora.

Azoma's platform tracks how products appear in AI search engines and shopping assistants. It identifies missing product information and helps brands improve their visibility in recommendations. Customers include L'Oréal, Unilever, Mars, Beiersdorf and Reckitt.

The company says its revenue grew nearly tenfold over the past year, while its workforce increased from 12 to 40 employees. It will use the funding for product development, recruitment and expansion across additional AI assistants. The financing follows a $4 million seed round announced in December 2025.

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