Bain & Company Highlights AI's Role in Sustainability Efforts

Bain & Company has released its third edition of The Visionary CEO's Guide to Sustainability 2025, revealing that despite recent ESG backlash, sustainability remains a priority for CEOs, consumers, and B2B buyers due to its business value. The report, announced in a press release, indicates that while CEOs may speak less about sustainability, their actions continue to align with sustainable practices.

The report highlights that 25% of global carbon dioxide emissions can be profitably reduced through ROI-positive measures such as energy efficiency and supply chain localization. Additionally, AI adoption in sustainability has surged, with companies using AI to cut energy use, reduce waste, and enhance workplace safety. Bain's survey of 400 executives across nine countries found that nearly 80% see high potential for AI to contribute to sustainability agendas.

However, the report also warns of the environmental impact of scaling AI, with data centers potentially emitting significant carbon dioxide by 2035. Despite these challenges, the report underscores the importance of integrating sustainability into business strategies, with B2B buyers increasingly sourcing from sustainable suppliers and consumers showing strong interest in sustainable products.