BlueFocus Reports $10.07 Billion Revenue for 2025 with AI Revenue Surging 210%

BlueFocus announced in a press release that its 2025 revenue reached USD 10.07 billion, with net profit of USD 32.984 million. The company reported AI related revenue of USD 546.05 million, a 210.42 percent increase compared with the previous year, accounting for 5.42 percent of total revenue. Total token usage across its operations exceeded one trillion during the year.

Global outbound media buying remained the largest segment, generating USD 8.282 billion and representing 82.25 percent of total revenue. The company said most AI workflows are handled through its Blue AI platform, which completed 146 million collaborative tasks between agents in 2025. In 85 percent of relevant operating scenarios, including strategy formulation and media buying decisions, AI systems outperformed humans without manual intervention.

BlueFocus invested USD 13.957 million in AI related talent during 2025, a 76.52 percent increase year over year. It has built a team of nearly 500 AI specialists and introduced an AI Business Partner mechanism to embed AI across its business lines. The company also focused its external investments on AI Native firms, investing in six companies across multimodal video generation, creator marketing, digital employees, and generative optimization.

BlueFocus continues to expand globally, operating seven overseas offices with plans to exceed ten in 2026. Offices in Singapore, Vietnam, Thailand, and Indonesia have shown rapid growth, with more than two reaching scaled profitability. The company said the next phase of its Globalization 2.0 strategy will focus on improving its revenue and profit mix through mid tier media partners and self built platforms such as Blue X and Blue Turbo.