Aurasell's AI-Native CRM Revolution & Costco's AI Partnership

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Welcome to this week's edition of Sales & Marketing AI Weekly.

On August 25, 2025, Gong announced the appointment of Chris Peake as Chief Trust Officer to enhance data security and strengthen customer trust. Meanwhile, Aurasell introduced the world's first AI-native CRM platform on August 26, 2025, aiming to streamline operations by integrating various tools into a single solution. In a strategic move, Costco has partnered with GrowthLoop to leverage AI for improved audience segmentation and advertising messaging.

In other news, CustomerInsights.AI has secured growth capital from Cypress Growth Capital to expand its AI capabilities in the Life Sciences analytics sector. Beeline Holdings has increased its investment in MagicBlocks, supporting the development of AI solutions for sales and customer service. Additionally, LinkSquares has appointed Kellie Snyder as Chief Customer Officer to enhance customer relationships and drive growth for its AI-powered solutions.

Costco Partners with GrowthLoop for AI-Driven Audience Development

Costco has teamed up with GrowthLoop to enhance its retail media network by utilizing GrowthLoop's AI-driven platform. The partnership focuses on optimizing audience segmentation and advertising messaging to improve marketing effectiveness. Read more

CustomerInsights.AI Secures Growth Capital

CustomerInsights.AI has obtained non-dilutive growth capital from Cypress Growth Capital to boost its marketing, sales, and AI expansion in the Life Sciences analytics sector. Read more

Beeline Holdings Increases Investment in MagicBlocks

Beeline Holdings has invested an additional $225,000 in AI startup MagicBlocks, raising its ownership stake to 47.6%. This funding supports the development of AI solutions for sales and customer service. Read more

LinkSquares Appoints New Chief Customer Officer

LinkSquares has appointed Kellie Snyder as Chief Customer Officer to enhance customer experience and drive growth for its AI-powered contract management solutions. Read more

Dig Secures $14M to Tackle Brand Disinformation

AI startup Dig has raised $14 million in a Series A funding round to enhance its capabilities in combating brand disinformation through advanced video analysis. Read more

Seismic and Salesforce Enhance B2B Sales with AI

Seismic has introduced new AI capabilities in collaboration with Salesforce to improve B2B sales productivity. The integration aims to streamline workflows and enhance client engagement. Read more

Clari and Salesloft Announce Merger

Clari and Salesloft have announced a definitive agreement to merge, aiming to serve over 5,000 organizations globally and manage $10 trillion in annual revenue. The merger will combine their AI datasets and workflows to enhance revenue operations and decision-making. Read more

Attio Secures €44 Million for AI CRM Development

Attio, a London-based AI-native CRM company, has raised €44 million in Series B funding led by GV (Google Ventures) to enhance its platform for go-to-market teams. Read more

Pageport Secures $3.3M for AI-Driven CRM Launch

Pageport has raised $3.3 million from 2048 Ventures and Matchstick Ventures to launch Slant, an AI-first CRM tailored for financial advisors. The funding will facilitate the nationwide rollout of the platform. Read more

Fullcast Acquires Atrium for AI Sales Suite

Fullcast has acquired Atrium to enhance its sales performance management capabilities, aiming to offer a comprehensive AI-powered platform for revenue operations teams. Read more

Propane Raises €1.2 Million for AI Customer Platform

Copenhagen-based startup Propane has secured €1.2 million in pre-Seed funding to develop an AI-powered customer intelligence platform, aiming to enhance real-time data insights. Read more

Loman AI Raises $3.5M for Restaurant Voice AI

Loman AI, an Austin-based company, has secured $3.5 million in seed funding to advance its voice AI platform for the restaurant industry. The investment will support product development and team growth to automate tasks like call handling and order taking. Read more

Thoma Bravo to Acquire Verint Systems for $2 Billion

Thoma Bravo, a software investment firm, is set to acquire Verint Systems, a CX automation company, for $2 billion. The deal aims to enhance AI-driven customer experience offerings by integrating Verint with Thoma Bravo's portfolio company, Calabrio. Read more

Vox AI Secures €7.5M for Drive-Thru Voice AI

Amsterdam-based startup Vox AI has raised €7.5 million in Seed funding to advance its autonomous voice AI technology for quick service restaurant drive-thrus. The funding will support global expansion and address industry challenges. Read more

Netcore Cloud Hires Executives to Boost AI and Partnerships

On August 27, 2025, Netcore Cloud announced the hiring of Vassil Mladjov and Erin Ritz to strengthen their AI and partnership strategies in North America. Read more

inride Unveils AI Platform for Car Dealerships

inride has introduced Trade Agent AI, an autonomous platform aimed at assisting car dealerships in identifying trade-in opportunities from their customer databases. The AI agent autonomously texts vehicle values and schedules appointments to boost dealership profitability. Read more

Toppi Raises €1 Million for AI in Hospitality

Amsterdam-based startup Toppi has secured nearly €1 million in funding to enhance its AI solutions for the hospitality sector, aiming to convert online interest into actual guests. Read more

Commonwealth Pain & Spine Partners with Adonis for AI Automation

Commonwealth Pain & Spine has teamed up with Adonis to enhance its revenue cycle operations using AI automation. The partnership aims to streamline workflows and reduce costs while maintaining a patient-first approach. Read more

Nexis Solutions Integrates Dun & Bradstreet Data

The Nexis Solutions division of LexisNexis has partnered with Dun & Bradstreet to integrate AI-ready business data, enhancing decision-making for professionals with access to extensive corporate records. Read more

Gong Appoints Chris Peake as Chief Trust Officer

On August 25, 2025, Gong announced the appointment of Chris Peake as Chief Trust Officer to enhance data security and customer trust. Read more

Aurasell Launches AI-Native CRM Platform

Aurasell has launched the world's first AI-native CRM platform, aiming to streamline operations by integrating various tools into a single solution. Read more

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Aurasell's AI-Native CRM Revolution & Costco's AI Partnership - Sales & Marketing AI Weekly #21

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