Twelvio and WIDER Partner on AI Gaming Ads
Twelvio and WIDER formed a partnership to produce localized advertising for gaming brands, the companies said in a press release. The partnership combines Twelvio's marketing services with WIDER's AI creative platform.
WIDER connects to advertising accounts and analyzes campaign results, competitor advertising libraries and market trends. It identifies creative fatigue and generates user generated content, reaction videos, gameplay ads, static and motion assets, and playable ads.
The platform prepares advertising for networks including Meta, AppLovin, Liftoff, Moloco, Unity and Google. It can also localize assets by language and market, including relevant disclaimers.
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