OUTFRONT Media Partners with AWS to Bring AI Workflows to Out-of-Home Advertising

Oct 31, 2025
OUTFRONT Media has announced a partnership with Amazon Web Services to modernize out-of-home advertising through AI-enabled workflows that streamline planning, buying, and measurement of media inventory.

OUTFRONT Media has announced a strategic partnership with Amazon Web Services to modernize out-of-home (OOH) advertising through AI-enabled workflows, according to a press release.

The collaboration aims to digitize and automate OOH planning, purchasing, and measurement using natural language interactions via intelligent agents. Through AWS’s cloud infrastructure and AI services, agencies will be able to query real-time inventory, place media buys across static and digital formats, and measure campaign performance within a unified system.

The system leverages MadConnect’s Model Context Protocol-enabled agentic workflows to enable AI-driven functions such as automated reporting, performance analysis, and data-based campaign optimization. OUTFRONT stated that the initiative will align OOH advertising more closely with digital and programmatic media tools.

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