Equifax Launches Ignite AI Advisor for Lenders

November 10, 2025
Equifax has introduced Ignite AI Advisor, a new Agentic-AI powered analytics solution built on the Equifax Cloud and Amplify AI platform. The tool enables lenders to benchmark performance, discover growth opportunities, and make data-driven decisions using natural language interactions.

Equifax has introduced Equifax Ignite AI Advisor, a new Agentic-AI powered analytics platform designed to help lenders identify opportunities, manage accounts, and make informed decisions quickly, announced in a press release.

Built on the Equifax Cloud and powered by Equifax Amplify AI, Ignite AI Advisor combines a lender’s own data with Equifax-provided insights to generate secure, actionable recommendations. The system supports small and mid-sized financial institutions through a no-setup consultative interface that enables users to interact with their data using natural language.

The platform provides lenders with tools to benchmark performance against peers, monitor delinquency and origination risks, and identify growth areas. Users can query the system through a generative AI chat interface that displays dynamic dashboards and visual analytics for easier trend discovery and decision-making.

Equifax Ignite AI Advisor is part of the broader Equifax Ignite ecosystem, expanding the company’s suite of AI-enabled financial decisioning tools aimed at simplifying data analysis for lenders of all sizes.

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