Criteo and Dentsu Form Global Commerce Media Partnership

Criteo and Dentsu Form Global Commerce Media Partnership

Criteo and Dentsu have announced a global partnership to enhance commerce media campaigns using Criteo's AI-driven platform.

Criteo and Dentsu have announced a global partnership to enhance commerce media campaigns. Announced in a press release, this collaboration will leverage Criteo's Commerce Media Platform to provide Dentsu's clients with AI-enhanced audiences, buying tools, and measurement capabilities.

This partnership marks the first time Criteo's complete Commerce Media Platform stack will be utilized by a major holding company. Dentsu will integrate Criteo's commerce SKU signals and product intelligence to power its media solutions, aiming to drive superior commerce outcomes for its clients.

Dentsu will utilize several of Criteo's platforms, including the Commerce Max Retail Media Demand-Side Platform and the Commerce Growth Performance Buying Platform, to optimize media campaigns and enhance performance across the shopping journey. Additionally, Dentsu will gain access to Criteo's consultancy services to support and scale their retail media offerings.

We hope you enjoyed this article.

Consider subscribing to one of several newsletters we publish. For example, in the Daily AI Brief you can read the most up to date AI news round-up 6 days per week.

Also, consider following us on social media:

AI Brief
AI Brief (X)

Subscribe to Sales & Marketing AI Weekly

News about AI tools and innovations for Sales and Marketing professionals.

AI Token Webinar

Market report

Superagency in the Workplace: Empowering People to Unlock AI’s Full Potential

This report explores the transformative potential of artificial intelligence in the workplace, emphasizing the readiness of employees versus the slower adaptation of leadership. It highlights the significant productivity growth potential AI offers, akin to historical technological shifts, and discusses the barriers to achieving AI maturity within organizations. The report also examines the role of leadership in steering companies towards effective AI integration and the need for strategic investments to harness AI's full capabilities.

Read more

You May Also Like