Asda deploys Rokt AI offers at checkout, The RealReal expands its AI shopping agent, and more - Retail & Ecommerce AI Weekly #2

In this edition, covering 8 to 14 October:

• Asda and Rokt are using Rokt Pay+ and Rokt Thanks to select checkout offers in real time across Asda's online grocery business and George.
• The RealReal is opening its Ask TRR AI shopping agent, built with Google Cloud's Gemini Enterprise, to all 45 million members after a pilot.
• Neighborhood Intelligence, the company behind Bed Bath & Beyond and Overstock, selected RELEX Solutions for retail planning.

Checkout and shopping agents

Asda and Rokt are expanding their partnership to use Rokt Pay+ and Rokt Thanks to select checkout offers in real time across Asda's online grocery business and George. Rokt revenue on George reportedly more than doubled after Pay+ was added, and customer conversion was unchanged. Asda and Rokt

The RealReal is launching its Ask TRR AI shopping agent to all 45 million members after a pilot. The agent is built with Google Cloud's Gemini Enterprise for Customer Experience and gives natural language recommendations across more than 1.5 million unique luxury items listed on the marketplace each day. The RealReal

Tools for online brands

DeepLumen says nearly 2,000 Shopify merchants have installed Agentic Page, which connects merchant product information with AI shopping services and tracks orders attributed to AI referrals. The tool is free to install, and DeepLumen charges commissions on attributable AI orders. The company plans support for WooCommerce, Amazon and independent commerce sites. DeepLumen

Israeli company ZyG launched the ZyG Score, which uses AI agents to assess ecommerce brands with at least $1 million in annual online sales. The 500 brands with the strongest assessments will get a ZyG funded Marketability Test worth $10,000, which uses US consumer data to evaluate their growth potential. ZyG

Store planning and coaching

Neighborhood Intelligence, the Nashville based company behind Bed Bath & Beyond, The Container Store, Kirkland's, buybuy BABY and Overstock, selected RELEX Solutions' AI platform. It will use the platform to unify forecasting, replenishment, allocation, merchandise financial planning and open to buy processes across its North American stores and online brands. RELEX

Zipline launched ZipCoach, an embedded AI capability that analyzes more than 300 performance, operational and behavioral signals to find store level improvement opportunities and recommend coaching actions. Helzberg says it uses the system to give field leaders daily suggestions linked to store KPIs. Zipline