XPENG Appoints Korea Chief Ahead of South Korean Market Entry

XPENG announces in a press release the appointment of Lee Man-sik as managing director of XPENG Motors Korea, effective 1 December 2026. The company, which describes itself as a physical AI company, also confirms plans to enter the South Korean market, with launch timing and details about local operations to follow.

Lee has more than 30 years of automotive industry experience across engineering, sales, marketing, product strategy, dealer networks and customer service. He joined Volvo Cars Korea in 2003 and helped manage its product planning, sales, marketing and dealer expansion.

At XPENG, Lee will establish the company's South Korean operations. His responsibilities will include developing sales and service networks, forming local partnerships and managing the brand's market presence. XPENG launched its G9L SUV, which it calls a next-generation AI flagship, at the Paris Motor Show in October.