SQWAD Launches AI Tool for Real-Time Fan Engagement

July 25, 2025
SQWAD has introduced SQWAudience, an AI-powered engine to identify high-value fans in real time, as announced in a press release.
SQWAD Launches AI Tool for Real-Time Fan Engagement

SQWAD Sports Inc. has launched SQWAudience, an AI-powered audience intelligence engine designed to identify and segment high-value fans in real time. This tool, announced in a press release, analyzes behavioral signals such as gameplay interactions and email signups to help sponsors identify promising leads and tailor follow-up offers.

SQWAudience integrates with SQWAD's suite of gamified activations, using AI to score and categorize leads into custom audience segments. This allows sponsors to prioritize leads and personalize campaigns based on live fan behavior. Early results from pilot programs have shown a significant increase in offer redemptions and new leads for brand partners.

We hope you enjoyed this article.

Consider subscribing to one of several newsletters we publish. For example, in the Daily AI Brief you can read the most up to date AI news round-up 6 days per week.

Also, consider following us on social media:

AI Brief
AI Brief (X)

Subscribe to Sales & Marketing AI Weekly

News about AI tools and innovations for Sales and Marketing professionals.

AI Token Webinar

Market report

Superagency in the Workplace: Empowering People to Unlock AI’s Full Potential

This report explores the transformative potential of artificial intelligence in the workplace, emphasizing the readiness of employees versus the slower adaptation of leadership. It highlights the significant productivity growth potential AI offers, akin to historical technological shifts, and discusses the barriers to achieving AI maturity within organizations. The report also examines the role of leadership in steering companies towards effective AI integration and the need for strategic investments to harness AI's full capabilities.

Read more

You May Also Like