SOCi Deploys 150,000 AI Agents to Automate Local Marketing Tasks

SOCi Inc. announced in a press release that it has deployed more than 150,000 SOCi Genius Agents, which have completed over 10 million local marketing tasks for enterprise clients. The company estimates these agents have saved approximately 750,000 hours of manual work and helped brands recover nearly $2 billion in annualized local marketing value.

SOCi’s Genius Agents operate autonomously across over 500 multi-location brands in industries such as retail, restaurants, and financial services. Each agent is trained on brand-specific voice, compliance rules, and local nuances, enabling automated actions like responding to reviews, publishing local posts, and optimizing search visibility.

The company stated that its agents collectively manage millions of local social and search interactions annually, including responding to more than three million reviews and optimizing two million search profiles. SOCi’s Local Visibility Index research indicates that brands lose over $54 billion in potential value each year due to poor local optimization, a gap the company aims to close through its agentic AI platform.

SOCi said its growing agentic workforce represents a shift from traditional AI tools to autonomous marketing execution, allowing enterprises to scale consistent, on-brand engagement across all locations.