PropellerAds Introduces NIKO AI for Instant Campaign Setup

In a press release, PropellerAds announced the launch of Agent NIKO, an AI powered assistant that allows advertisers to create and activate campaigns through a single conversation. The tool removes onboarding barriers by enabling users to describe their advertising goals in natural language, which the system then translates into a complete campaign setup.

NIKO handles registration, campaign configuration, and launch without requiring integrations or external tokens. Advertisers can define geographic targets, choose revenue models, and receive automated bid recommendations within the chat interface. The system includes currency conversion, language detection, and intelligent defaults to simplify setup while maintaining control over key parameters.

At launch, NIKO supports Onclick campaigns, PropellerAds' broadest ad format, with additional formats planned. The assistant is available to all advertisers on the platform, including agencies, affiliates, and direct clients. PropellerAds stated that development will continue based on user feedback, with future updates expanding supported campaign types and features.