Opus Intelligence and Sundial Media Partner to Revolutionize AI Marketing

Opus Intelligence and Sundial Media & Technology Group have announced a strategic partnership aimed at transforming the future of marketing through AI, announced in a press release. This collaboration combines Sundial's extensive cultural knowledge with Opus's Tribal Knowledge AI platform to create a scalable engine for cultural intelligence.

The partnership focuses on enhancing how brands connect with audiences by leveraging deep, actionable insights. By centering on the influence of women, who drive over 85% of consumer purchasing decisions, the collaboration aims to address gaps in marketing investments and unlock untapped brand value.

Opus Intelligence, founded by former Beats by Dre CMO Omar Johnson, brings its AI-native marketing platform to the table, while Sundial Media contributes its 100+ years of community knowledge. Together, they aim to shift marketing strategies from broad impressions to real-time, culturally relevant engagements.