Gamehaus Partners with AppsFlyer to Strengthen AI-Driven Marketing and Fraud Prevention

Gamehaus Holdings Inc. has announced a strategic partnership with AppsFlyer to integrate AI-powered analytics and marketing measurement tools, according to a press release. The collaboration combines AppsFlyer’s AI technologies with Gamehaus’s proprietary systems to improve data integrity and marketing efficiency across global markets.

Gamehaus has incorporated AppsFlyer’s Protect360 fraud prevention solution, which uses AI to detect and block complex fraudulent installs. The company reported a 9% reduction in fraudulent traffic, improving the reliability of its lifetime value and return on ad spend models.

The partnership also includes the integration of AppsFlyer’s Model Context Protocol and AI Assist features into Gamehaus’s internal AI systems. This enables staff to analyze data through natural language queries, accelerating decision-making and insight generation. The two companies are customizing these tools to automate LTV forecasting, ROAS alerts, and budget optimization.

Additionally, Gamehaus has connected AppsFlyer’s Creative Optimization features with its AI-assisted creative analysis framework, forming a closed-loop system for campaign design and performance validation. The companies plan to conduct beta testing of incrementality measurement on key game titles to refine media allocation and marketing accuracy.