ElementalTV Integrates AI Audience Insights with Cineverse
ElementalTV and Cineverse have announced a strategic partnership to enhance Cineverse's streaming services through AI-powered audience intelligence, announced in a press release. This collaboration aims to unify Cineverse's fragmented viewership data into enriched audience segments, aligning with media buyers' needs.
Cineverse will integrate ElementalTV's 1Audience platform into its technology stack, transforming raw data into AI-curated audience segments ready for activation. This integration allows Cineverse to deliver targeted, high-intent audience cohorts, enhancing advertising opportunities and driving revenue.
The partnership also promises improved transparency and efficiency by reducing intermediaries in the ad supply chain, ensuring more revenue reaches Cineverse and providing advertisers with cost-effective campaigns. ElementalTV's CEO, Omer Latif, highlighted the importance of connecting Cineverse's engaged audiences with advertisers who value such engagement.
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