2X Acquires Outbound Funnel to Enhance AI-Powered Sales Engagement

Aug 4, 2025
2X has acquired Outbound Funnel, a consultancy specializing in AI-powered sales engagement, to expand its revenue operations capabilities. This acquisition strengthens 2X's position in the go-to-market technology services sector.

2X has announced the acquisition of Outbound Funnel, a consultancy known for its expertise in AI-powered sales engagement and revenue intelligence platforms. This strategic move, announced in a press release, aims to broaden 2X's capabilities across the go-to-market (GTM) technology stack.

Outbound Funnel has established itself as a leading implementation partner for platforms like Gong, Outreach, and SalesLoft, with extensive experience in complex migrations and integrations. The acquisition will allow 2X to offer enhanced managed services for marketing, revenue operations, and sales technology implementation.

The integration of Outbound Funnel's expertise is expected to reinforce 2X's position as a premier subscription-based partner for GTM technology services, providing comprehensive solutions that include AI-driven sales engagement and revenue intelligence. Curtis Ropp, Founder and CEO of Outbound Funnel, will join the 2X management team to continue driving growth and innovation within the company.

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