XTM International Appoints New CRO to Boost Global Growth

XTM International has appointed Nico Beukes as Chief Revenue Officer to accelerate global growth and enhance customer success, following its acquisition of Transifex.

XTM International has appointed Nico Beukes as Chief Revenue Officer (CRO), a move that follows the company's recent acquisition of Transifex, a SaaS-based Localization & Translation Management Platform. This appointment is part of XTM's strategy to enhance its AI-driven localization technology and expand its global reach announced in a press release.

Beukes, who previously held key positions at Yext, Oracle, and SAP, will focus on accelerating global growth and improving customer success. His experience in scaling global technology businesses aligns with XTM's mission to provide scalable localization solutions for organizations worldwide.

XTM International's CEO, Ian Evans, highlighted Beukes' expertise in AI-driven solutions as a valuable addition to the executive team, emphasizing the company's commitment to delivering integrated localization process automation. This appointment is part of a series of strategic initiatives by XTM to strengthen its leadership and expand its global footprint.

We hope you enjoyed this article.

Consider subscribing to one of several newsletters we publish. For example, in the Daily AI Brief you can read the most up to date AI news round-up 6 days per week.

Also, consider following us on social media:

Subscribe to Daily AI Brief

Daily report covering major AI developments and industry news, with both top stories and complete market updates

Market report

2025 Generative AI in Professional Services Report

Thomson Reuters

This report by Thomson Reuters explores the integration and impact of generative AI technologies, such as ChatGPT and Microsoft Copilot, within the professional services sector. It highlights the growing adoption of GenAI tools across industries like legal, tax, accounting, and government, and discusses the challenges and opportunities these technologies present. The report also examines professionals' perceptions of GenAI and the need for strategic integration to maximize its value.

Read more