XTM International Appoints New CRO to Boost Global Growth

XTM International has appointed Nico Beukes as Chief Revenue Officer (CRO), a move that follows the company's recent acquisition of Transifex, a SaaS-based Localization & Translation Management Platform. This appointment is part of XTM's strategy to enhance its AI-driven localization technology and expand its global reach announced in a press release.

Beukes, who previously held key positions at Yext, Oracle, and SAP, will focus on accelerating global growth and improving customer success. His experience in scaling global technology businesses aligns with XTM's mission to provide scalable localization solutions for organizations worldwide.

XTM International's CEO, Ian Evans, highlighted Beukes' expertise in AI-driven solutions as a valuable addition to the executive team, emphasizing the company's commitment to delivering integrated localization process automation. This appointment is part of a series of strategic initiatives by XTM to strengthen its leadership and expand its global footprint.