Trinity Acquires Verix to Add Tovana to TrinityEDGE

Trinity acquired Verix, the company announced in a press release. The deal adds Verix's full team and its Tovana platform to TrinityEDGE. Financial terms were not disclosed.

Tovana uses prescription, claims, clinical and engagement data to provide next best action recommendations, dynamic targeting and coordination across sales and digital channels. Pharmaceutical, biotechnology and specialty pharmaceutical companies currently use the platform.

Trinity will progressively integrate Tovana into the TrinityEDGE single sign on environment over the coming months. The first joint offerings are expected in the first half of 2027. Verix CEO Doron Aspitz will join Trinity's leadership team and continue overseeing the Tovana product roadmap.