Palantir and Stagwell Develop AI Marketing Platform

Nov 7, 2025
Palantir Technologies and Stagwell have partnered to create an AI-driven marketing platform that integrates Palantir Foundry with Stagwell’s data and orchestration tools to help enterprises manage and optimize campaigns.

Palantir Technologies and Stagwell have partnered to develop an AI and data platform for marketing and advertising, announced in a press release. The platform combines Palantir Foundry with Code and Theory’s orchestration software and Stagwell’s Marketing Cloud data solutions.

The system provides a central hub for marketing operations, allowing large enterprises to analyze and segment audiences across tens of millions of records. It enables users to align audiences, manage campaigns, and create AI agents that execute complex marketing processes.

According to the announcement, the platform is already being adopted in the United States through Stagwell’s media company Assembly. It will be offered as a standalone product to help companies monitor and enhance marketing performance, with potential applications extending to supply chain analysis and regionalization challenges.

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