Invoca Unveils AI Solution to Link TV Ads to Revenue

Invoca has launched a new AI-powered solution designed to help agencies and marketing teams measure and optimize the impact of connected TV (CTV), linear TV, and online video campaigns on business outcomes. Announced in a press release, this solution integrates with platforms like Google Display & Video 360, StackAdapt, and tvScientific to connect TV and video ad views to phone leads, conversions, and revenue.

The solution aims to address the challenge advertisers face in quantifying the influence of brand-focused TV and video campaigns on revenue, particularly in industries where consumers often seek expert advice before making purchase decisions. By capturing intent and outcome data, Invoca enables advertisers to prove and improve return on ad spend across all major marketing channels.

Invoca's new offering includes AI-powered conversion attribution, real-time data integrations, and cross-channel influence tracking, allowing advertisers to optimize campaigns based on performance-driven insights. This comprehensive approach is already delivering results for advertisers, as highlighted by partnerships with companies like StackAdapt and tvScientific, which emphasize the solution's ability to connect offline phone conversions and revenue back to digital campaigns.