IFS Introduces Asset-Based Pricing Model for Industrial AI

IFS has introduced a new pricing model for its Industrial AI software that charges based on operational assets instead of user numbers, announced in a press release. The company said the change aims to remove constraints associated with traditional per-user licensing and make enterprise-wide AI deployment more accessible.

Under the new structure, organizations pay according to the assets they operate—such as vessels, infrastructure, or production units—rather than the number of employees or machines accessing the system. For example, an energy company managing 400 offshore assets would pay for those assets, not for thousands of individual users.

IFS stated that the approach aligns software costs more closely with a company’s operational footprint, providing predictable expenses as AI usage expands. The model is designed to support broader adoption of Industrial AI by linking investment directly to measurable operational value rather than user activity.

CEO Mark Moffat said the shift allows customers to use AI wherever it creates value without worrying about escalating software costs. Industry analysts from IDC noted that the asset-based model gives industrial buyers more flexibility to scale their AI investments in line with business performance.